The makers of over a dozen suncreams have halted sales in Australia after a consumer advocacy group analysis found many of them did not provide the sun protection factor their makers claimed. Long, hot days in the sun are a fixture of daily life in Australia. But the country also has the highest rate of skin cancer in the world — almost 19,000 Australians were estimated to be diagnosed with melanoma in 2024, official data shows. And an investigation in June by consumer group CHOICE found that of 20 popular brands of suncream tested, only four accurately matched their Sun Protection Factor claims.
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