Chopard showcases elegant jewellery at 21st DJWE

Chopard is showcasing a collection of exquisite high jewellery, elegant fine jewellery, and unique timepieces, including exclusive watches crafted specifically for Qatar at the Doha Jewellery & Watches Exhibition (DJWE) 2025, running until Wednesday at the Doha Exhibition and Convention Centre (DECC).

Returning for an exciting 21st edition, visitors can explore a remarkable collection of exclusive Qatar edition watches, meticulously handcrafted in Geneva for the fair.

While the L’Heure du Diamant collection undoubtedly shines as the highlight of the booth, visitors can also marvel at a breathtaking array of Haute Joaillerie creations from the latest Red Carpet Collection by Caroline Scheufele, unveiled at the latest Cannes Film Festival.

Along the Haute Joaillerie, all the Maison’s iconic jewellery collections are to be rediscovered from the renowned Happy Diamonds and Happy Hearts to the latest Ice Cube collection. Watches include the iconic Happy Sport, Alpine Eagle and unique Imperiale watches for ladies, whilst gentlemen will find excitement in the sporty Mille Miglia, exquisite timepieces from the Alpine Eagle and LUC collection.

Since its founding in 1860, Chopard has been crafting creations exuding contemporary charm, synonymous with ethics and emotions, while perpetuating a heritage rich in tradition and artisanal savoir-faire. Driven by a resolutely positive vision of the world, the Maison accompanies the precious moments of fulfilled men and women for whom watches and jewellery are talismans celebrating lasting Joie de Vivre.

In harmony with this vision, Chopard acts through the prism of three fundamental elements: craftsmanship, ensured by the work of passionate master artisans; abundant and generous creativity; and ethics.

The Scheufele family, which has been guiding the Maison from generation to generation, is firmly convinced that contemporary luxury must necessarily be responsible.

In 2013, these convictions led co-presidents Caroline and Karl-Friedrich Scheufele to commit the Maison to its ‘Journey to Sustainable Luxury’. Today, Chopard uses 100% ethical gold for the production of its gold watches and jewellery, as well as manufacturing its own Lucent Steel – with a recycling rate of at least 80% – for its steel timepieces.

More than 50 professions are mastered at Chopard’s three production sites, where particular attention is paid to in-house training, passing on savoir-faire and perpetuating artistic crafts.